Our mission is to develop the most effective communications solutions to build our clients'brand beyond adertising,and drive consumer action.

Optimizing the power of a brand message has never been more critical or more challenging than in today's fiercely competitive, increasingly cnverging marketplace.

G2 Direct & Digital – As one of the world’s Premier RM agency in the country in thinking, planning, execution and results.  We offer a progressive approach to creating profitable customer engagements that go beyond traditional direct marketing. Our practice includes in-house capabilities in production, testing and measuring direct mail, DRTV, eCRM, print and direct collateral pieces.

G2 Interactive – Is a global leader in innovation across the digital space leading clients through the evolving landscape of digital channels and technologies to create and enable interactive experiences that increase the value exchanged between brands and people..  Our expertise includes creative interactive advertising, website development, online promotions, mobile solutions and customer relationship marketing.

G2 Branding & Design – Is an award winning design firm and a leader in strategic brand development. We create and build brands that establish a deeper human connection. We offer creative design for packaging, corporate communications, brand identity collateral, point-of-sale, 2D and 3D design as well as brand positioning and strategic consulting.

G2 Promotional Marketing – Provides clients with trade and shopper marketing, consumer promotion, experiential marketing, strategic consulting, sweepstakes, field merchandising support, and local media development.

G2 APPOINTS NEW CEO FOR EUROPE, MIDDLE EAST & AFRICA
*****
Head of Joshua G2, Peter Thompson, Elevated to Regional Leadership Role
at Grey Global Group’s Network of Specialized Marketing Services

New York, NY (March 1, 2007) - G2 Worldwide, Grey Global Group’s network of
specialized marketing services in direct marketing, branding and design, interactive,
promotional, trade and shopper marketing, announced today that Peter Thompson has
been promoted to CEO for G2 in Europe, Middle East and Africa (EMEA). Thompson will
report to Joe Celia, G2 Worldwide’s Chairman & CEO, and work with G2’s global
management team to drive growth for the agency network throughout this region.
Thompson, who with Partner and Managing Director Nick Spindler has led Joshua G2
since its inception, will assume the new role effective immediately. Spindler will take on
Thompson’s previous duties as the new head of the London-based agency.
Under Thompson’s leadership, Joshua G2 has become one of the top marketing
services agencies in the UK market, frequently named the number one integrated
agency in the UK, and has received many top industry accolades over the past decade.
Most recently, in 2006, Joshua G2 was awarded ‘Agency of the Year’ by the Marketing
Communications Consultants Association.
Celia said, “Peter’s proven vision and leadership skills will now play an invaluable part,
on a broader level, in the continued growth and success of the G2 offer in the European
market. As we continue to build a thought-leading network with expertise across the
Activation Marketing spectrum of services, Peter’s unique ability to foster exceptional
strategic and creative communications solutions, across multiple disciplines, make him
ideally suited for this key role.”
Thompson, a renowned industry pioneer, founded his own agency, the direct forerunner
of Joshua G2, over 20 years ago. Since joining G2 his career has been devoted to the
development of total communications programs using a multi-disciplinary approach to
deliver solutions for clients’ brands.
Commenting on his new role, Thompson said, “I am looking forward to playing a greater
part in the growth of the G2 agency network. We have an unrivalled ability to deliver
breakthrough brand communication programs on both a global and regional scale, and
we have received a very positive response from our clients in Europe as they
understand the full breadth of our strategic capabilities and our results-driven approach.”
Thompson’s promotion is concurrent with the recent appointment of his predecessor,
John Lynn, to Chief Executive Officer of Grey Global Group, Spain. Celia added, “John
has done a fantastic job bringing the G2 network in Europe to a new level of excellence
in its critical first stage, and this experience positions him well for equal success in his
new role.”