360i delivers customers online, leveraging insights on how users search online to produce comprehensive integrated digital marketing campaigns spanning both Search Engine MarketingWhat is Search Engine Marketing?

Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more) and Search Informed Media .

Consumers today use search enginesWhat is a search engine?

A search engine is an internet tool that allows one to find particular information of interest on the... (click for more) as Web browsers, so analyzing search provides tremendous insight on how people respond to particular messaging. We understand search behavior, providing the insights to create and implement the most effective campaigns across paid searchWhat is Paid Search?

Paid Search is the most immediate opportunity to see results in search engine performance, and is a major part of a... (click for more) and search engine optimizationWhat is Search Engine Optimization?

Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility... (click for more). We then continuously improve the campaigns with proprietary optimization technology.

These search insights are then used to drive the development of other Search Informed Mediasm programs, including highly relevant contextual, behavioral and display media campaigns, plus emerging media such as mobile, video, and RSSWhat is Really Simple Syndication, or RSS?

RSS, short for Really Simple Syndication or Rich Site Summary, is a format for... (click for more).



Why 360i?

Trusted: Strategic advisor to Google, Yahoo! Search Marketing and MSN


Service: More than 100 people dedicated to search marketing

Experience: Search Marketing leaders since 1998

Strategic insights: Holistic view ensures integrated approach to entire campaign

Reach: Offices across US

Technology: Proprietary tools for bid management, optimization and tracking

Expertise: More than 75 Google AdWords professionalsWhat is a Google AdWords Professional?

Google AdWords Professionals have taken a rigorous exam to become qualified to manage... (click for more)

Search Engine MarketingWhat is Search Engine Marketing?

Search Engine Marketing is the process of marketing a web site via search engines, either improving...

Search Engine Marketing Solutions: Paid SearchWhat is Paid Search?

Paid Search is the most immediate opportunity to see results in search engine performance, and is a major part of a... (click for more), Search Engine

OptimizationWhat is Search Engine Optimization?

Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility... (click for more), Paid InclusionWhat is Paid Inclusion?

The process of paying to be included in a search engine or directory. Paid inclusion does not maximize search... (click for more), Shopping FeedWhat is a feed?

A feed is a way of organizing a large volume of content, such as the inventory of products sold by an online retailer, so... (click for more) Integration

Search Informed Media Solutions: Market Research, Display Media, Creative, Direct Marketing, Emerging Media

Select clients: H&R Block, Saks Fifth Avenue, Scripps Networks (Food Network, DIY Network), Office Depot

Service. Our clients love working with us. We immerse ourselves in our clients' business, develop campaign success metrics, and then optimize and report performance against established benchmarks. We work with a select group of premier clients such as NBC Universal, MTV Networks, Office Depot, Food Network and H&R Block, allowing us to dedicate a team of experts for optimal campaign impact and client services. Paid Search, Search Engine Optimization, Emerging Media

Industry Applauds Microsoft Pledge On Consumer Data
MediaPost

BEHAVIORAL TARGETINGWhat is behavioral targeting?
With behavioral targeting, Internet users are shown online ads that vary based on any number of types... (click for more) VETERANS APPLAUDED MICROSOFT'S announcement this week that it would join the Network Advertising Initiative and give consumers the ability to opt out of receiving targeted ads when it starts offering third-party ad serving later this year.

"We've tried to be in front of everyone on this issue," said Curtis Viebranz, CEO of behavioral ad network Tacoda, which has long incorporated an opt-out provision. "It's great to see the big guys following Tacoda." Jonathan Ragals, COO of 360i, said giving consumers control over their information just makes good business sense, but shouldn't have any major impact for advertisers.

"For consumers," he added, "it's a trade-off between being served information that's potentially more relevant to you versus having control over your privacy and information."

"We will create a privacy experience," said Brendon Lynch, director of privacy strategy for Microsoft, when asked how it plans to communicate its message to consumers. "We will be providing very user-friendly and simple controls."

Microsoft will not begin serving third-party network ads until its acquisition of aQuantive closes. Lynch noted that aQuantive is already a member of the Network Advertising Initiative. Microsoft's announcement this week was accompanied by a call for industry standards on retaining users' search histories.

Following a move already made by Google, Microsoft said it will make search query data anonymous after 18 months by permanently removing cookie IDs, the entire IP address and other identifiers from search terms.

"Something we recognize," Lynch added, "is that customers [need to be] in control of the collection of their personal information. They need to be able to trust us. I think there's been a lot more discussion recently about privacy issues and we saw this as a good opportunity to evolve our policy."

Ask.com last week announced a feature called AskEraser that will allow users to to prevent Ask from retaining any of their search information from the time of a search. Microsoft enlisted Ask.com in its call for standards. As for Yahoo, it's also moving forward with a new approach to user search data. All search log data will be anonymized within 13 months of collection except where users request otherwise or where Yahoo is required to retain the information to comply with legal obligations.

With regard to its SmartAds and behavioral targetingWhat is behavioral targeting?
With behavioral targeting, Internet users are shown online ads that vary based on any number of types... (click for more) practices, a user who wishes to remain anonymous to Yahoo can opt to not log in to the network, said Gaude Lydia Paez, director of corporate communications.

"When Google announced its decision to make our logs data anonymous after 18 months, we hoped it would stimulate debate across the industry," said Peter Fleischer, global privacy counsel for Google. "We're delighted it has -- because debate and discussion are good for users. That's why we have made improvements to our policies over the last few months. We'll continue to do so in the future and look forward to working with other companies, regulators and others. Google believes our privacy policy should be based on transparency and user choice -- telling people what we are doing and why so that they can make informed decisions about the services they use."

Search engineWhat is a search engine?
A search engine is an internet tool that allows one to find particular information of interest on the... (click for more) pundit Danny Sullivan saw Microsoft's announcement as a PR ploy but said that an industry-wide approach to the issues is long overdue. Blogged Sullivan: "So many companies today offline (banks, credit cards, loyalty cards, credit reporting agencies) hold much more information about me personally .... Solve the problem whatever it is, in a comprehensive way. If that means better privacy protection, then give it to me across the board."